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Colin Moock interviews Jim Corbett
Caleb / May 22, 2008, 11:13 am
A really nice interview with one of the flash player engineers. They talk about ecmascript 4, the future of the web browser, silverlight, actionscript 3, web politics, etc. It’s really worth a watch (or listen in my case).
via colin’s blog
The two-hour Star Wars holiday special in only five minutes
Matt / December 20, 2007, 2:01 pm
Starring Bea Arthur and Jefferson Starship, yet somehow it’s still about five minutes too long.
Metrics for non-ecommerce websites
Matt / December 10, 2007, 10:31 am
7 minute overview of how to get actionable metrics for non-ecommerce sites. In other words, how do you measure success when you don’t sell anything?
Summary:
- Look at distributions, not averages. Averages lie.
- Three pieces of data are particularly valuable on non-ecommerce websites: time spent on site, visitor recency (when was the last time a visitor visited the site), and depth of visit (how many pages did the visitor consume?)
- Focus on the distributions of data for all three of these metrics. Averages lie.
There are plenty more short Google Analytics videos like this one at the appropriately titled Ultimate Google Analytics Video Roundup.