A really nice interview with one of the flash player engineers. They talk about ecmascript 4, the future of the web browser, silverlight, actionscript 3, web politics, etc. It’s really worth a watch (or listen in my case).
7 minute overview of how to get actionable metrics for non-ecommerce sites. In other words, how do you measure success when you don’t sell anything?
Summary:
Look at distributions, not averages. Averages lie.
Three pieces of data are particularly valuable on non-ecommerce websites: time spent on site, visitor recency (when was the last time a visitor visited the site), and depth of visit (how many pages did the visitor consume?)
Focus on the distributions of data for all three of these metrics. Averages lie.
