Colin Moock interviews Jim Corbett

A really nice interview with one of the flash player engineers. They talk about ecmascript 4, the future of the web browser, silverlight, actionscript 3, web politics, etc. It’s really worth a watch (or listen in my case). watch it on the FITC site via colin’s blog

Metrics for non-ecommerce websites

7 minute overview of how to get actionable metrics for non-ecommerce sites. In other words, how do you measure success when you don’t sell anything? Summary: Look at distributions, not averages. Averages lie. Three pieces of data are particularly valuable on non-ecommerce websites: time spent on site, visitor recency (when was the last time a...

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