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224 New Colors!

In 1963 Pantone release its first guide with 500 colors.  And now, 47 years later, Pantone is releasing 556 new colors in The Plus Series, bringing the grand total of Pantone colors to 5,024.   With latest release of Pantone colors also comes a digital version with apps for the iPad and iPhone.  Check out this video to learn more about the latest changes in the world of Pantone.
Screen shot 2010-05-13 at 3.05.17 PM

You learn from your failures…or do you?

“You learn more from your failures than you do from your successes.” But what if this isn’t the case?

A couple weeks ago I had the opportunity to go Fast Company’s “Innovation Uncensored” event, where I heard Alex Bogusky speak. He mentioned how, if one spends too much time considering their mistakes, they’d potentially create a harmful environment for themselves. “You are never going to be successful if you think you have to be perfect.  You need to try things in order to find things that are going to work.”  Alex went on to tell a story about Tony Hawk and how when trying to land a new trick, Mr. Hawk doesn’t view his falls as failures. Instead, he knows it’s going to take at least 100 times to land any trick.  Each fall is simply a small “bump” in the road.  If he saw each fall as a failure, he’d psyche himself out and never land it.

Like Mr. Hawk, and like Alex Bogusky, let’s embrace this fundamental shift, get passed the “bumps” and focus on our successes.

DBP, Renée Rouleau, Blenderbox Honored with W3 Gold Awards

Blenderbox is thrilled to announce this year’s W3 honors — two Gold awards in the Tourism and Homepage categories for Downtown Brooklyn Partnership’s “It’s the Moment” campaign site, and one Gold award in the Beauty and Cosmetics category for the Renée Rouleau Skin Care site!

This awards cycle received
 nearly 
3,000 
entries 
from 
ad 
and interactive
 agencies,
 in‐house
 creative
 professionals, web and graphic 
designers, and other
 web
 enthusiasts, and less
 than
 10%
 of
 all
 entries
 were
 selected
 as
 Gold
 Winners.  We are truly honored to be counted among these highly talented agencies.

“We were incredibly impressed by the quality and creativity of this year’s entries.    W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work” said Linda Day, the executive director of the IAVA. “On behalf of the entire Academy, we congratulate this year’s W3 Award winners as they continue to advance Internet creativity and greatly contribute to the robust and ever-changing online community.”

“Are you on facebook?” Is this the new “Can I have your number?”

I am in the process of reading Socialnomics by Eirk Qualman.  His books talk about how social media transforms the way we live, the business we do and the world we live in.  In Chapter 4, Social-Media = Braggadocian Behavior, he talks about how social media is changing the way people date.

If we take a look at dating over the last 10 years, people use to give out their home phone number.  Then people started giving out their e-mail address instead, which led to cell phones and text messages.  Today people just ask “Are you on Facebook, hi5, or Linked In?” or another social media network.

Qualman goes on to say, “[Today] the first date is more like a fourth date, you aren’t asking questions like, ‘Where did you go to college?’ or ‘What are your hobbies?’” Common friends, photos along with what you do, and who you work for all provide insight into their personality.  “It makes you feel more secure knowing that the other person isn’t a lunatic.”  He later states that:

1 out of 8 couples married in the U.S last year met via social media

Some say that social media is a fad, others say that is revolutionizing society.  Check out this video, Social Media Revolution, to find more facts from Qualman to form your own opinion. Whatever social media is, it is definitely interesting to say the least…

The best thing about my new job…

I started working at Blenderbox a couple months ago.  Yet, it is only recently that people have started to ask me, “What is the best thing about your new job?”  This seems rather ironic to me, as I knew the answer before I even began at Blenderbox.

I moved across the country to work here.  I had never lived in the New York area before, and had no idea if I wanted to live in Brooklyn, Manhattan or somewhere in the neighboring New Jersey cities.  Before I had even met anyone at Blenderbox, they were sending me apartment listing with descriptions of the neighborhoods, and writing to me what it was like in their neighborhood.  It is the people I work with and company culture that are best parts.

The Cryptic Canvas

Empire magazine is celebrating their 20th anniversary with a pretty cool flash based application. I have seen similar things like this before, but this in particular is very well executed. Try to find all 50 movies hidden within this painting

Cryptic Canvas

My favorite so far is Liar Liar. See if you can find that one.

Psychogeography is such an amazing thing!

With our recent office move, it’s opened up a completely new world of store exploration options.

Ahem, in today’s special episode of “Connie goes out for lunch” –

* Beautiful day outside, 72 degrees & lots of fluffy cloud cover
* Quick phone call to my Mom after passing a bait & tackle store on Manhattan Ave
* When walking the aisles of the Polish “Dean & Deluca” style grocery store, the tension comes to a head with the decision between Polish corn curls and Polish corn springs. Both have an amazing graphic of a partially shucked ear of smiling corn. The ingredient list contains only corn meal. Vegan!

photo credit:  Danielle McNamara

photo credit: Danielle McNamara

* The corn “springs” win! Eight servings! Per serving, 1 gram of protein & 31 calories!
* When you pull one end, the entire thing springs up and down! Tastes like Styrofoam!
* Back in the office, we learned that when placed in water, the corn springs floats and do not instantly expand. It expands SLOWLY in an “U” shape, as the middle on the bottom expands and the middle on the top remains tightly wound.
* The turtles were not interested in eating the pre-water soaked corn snacks.

End credits roll. Back to phone system wrangling and computer software license herding.

DHH on Rails and Twitter

An in interview with O’Reilly, Rails creator David Heinemeier Hansson had an excellent response to the obligatory twitter question. To paraphrase, he says that the kind of person that users the A is B, B is C, therefore A is C logic that “Twitter runs on Rails, Twitter Can’t Scale, so Rails can’t scale” simply illustrates their shallow level of technical knowledge.

Amazon invests in Engine Yard to take Rails further into the cloud

Engine Yard has just closed a second round of funding for $15m, including contributions from Amazon, with the focus on increasing their hosting platform and community-driven open source projects. According to Ezra, “We’re going to use this money towards making Ruby the platform of choice for cloud computing and web development in startups and the enterprise alike.” Some of the exciting developments coming out of Engine Yard these days are the merb framework, which is a leaner/quicker Ruby framework insipired by Rails and Rubinius, a pure Ruby implementation of the Ruby virtual machine which aims to solve some of the current performance issues with Ruby. Perhaps most interesting is the yet to be unveiled Vertebra project that has been described as “a new application programming platform for building distributed cloud applications with XMPP”. Rails developers can sleep a bit easier knowing that EY has 80 employees and some of the smartest minds in the community cranking away on the remaining pain points in the Ruby platform (hosting, performance)