SEO Tip: 301 Redirect

This may be a refresh for the SEO experts out there, but this came up in conversation today at the office and I thought I'd share my new found knowledge! When a search engine indexes pages it considers http://blenderbox.com and http://www.blenderbox.com to be two different websites. While the idea of indexing twice sounds good, it...

Flash to get better indexing in search engines

Adobe has finally publicly acknowledged their very important problem with SEO and Flash and has made an effort to make Flash content easier for search engines (specifically Yahoo! and Google) to index by collaborating with both Google and Yahoo!. From the press release: Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo!...

A brief overview of website optimization

Courtesy of the Google Analytics blog, an introduction to website optimization and how (and when) you should use it on your site. In summary, here's how to optimize a poorly performing page on your website: Find your high value landing pages What pages on your site have high entrances and high bounce rates? These are...

flash projects

While perusing the ever important osflash.org in preparation for some upcoming flash work, I came across some really great open source flash projects I thought might be interesting to some. movie masher Facilitates easy navigation of video, audio and image assets as well as effects, transitions and themes. Media can simply be dragged into the...

What’s your SEO score?

websitegrader.com I haven’t used it enough to be sure whether I trust the numbers, but it’s the first site I’ve seen that tries to distill SEO down to a single number. It’s worth checking out.

Metrics for non-ecommerce websites

7 minute overview of how to get actionable metrics for non-ecommerce sites. In other words, how do you measure success when you don’t sell anything? Summary: Look at distributions, not averages. Averages lie. Three pieces of data are particularly valuable on non-ecommerce websites: time spent on site, visitor recency (when was the last time a...

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