Matt / June 2, 2010, 9:17 am
The farther away one gets from the end of a conference, the less likely one is to write about it. I’m no exception, which is a shame because there was a ton of great thinking and practical advice that came out of the energizing An Event Apart 2010 in Boston.
So, on the tiny off-chance that I can’t write in-depth, lucid details about everything that inspired me, I wanted to at least capture the broad themes I heard last week.
Without further ado, here they are:
Your designs should embrace the diversity of browsing experiences offered by different devices

- It is no longer necessary—or even possible—to make the browsing experience the same across all browsers. Like HDTV, the device determines the experience you get; the experience is not (and should not be!) the same for every device. Design and testing processes should change to reflect this reality.
- CSS3 media queries are an easy, stylesheet-based way to adapt our designs to devices with variable widths.
- Read more: “The CSS3 Experience” by Dan Cederholm, “Hardboiled Web Design” by Andy Clarke and “Everything Old is New Again” by Eric Meyer.
Mobile is moving to the center of the web design practice

- Change is coming: designing for mobile browsers will represent a significantly larger chunk of your design focus and energy in the next 5 years, due to the incredible proliferation of smartphones.
- Consider designing the mobile experience before the desktop experience, it allows you to focus on users’ primary needs.
- Designing mobile experiences means embracing—and designing for—flexibility.
- Read more: “Mobile First” by Luke Wroblewski, “Everything Old is New Again” by Eric Meyer, and “A Dao of Flexibility” by Ethan Marcotte.
Usable is no longer good enough

There’s still no substitute for good planning, informed design, and responsiveness, both in project management and product design
- Plan for change at all points of the project, from scoping the project down to the individual design decisions.
- Avoid adhering to hard and fast rules if you have the opportunity to investigate, research, and make an informed decision. But don’t ignore your gut.
- The more techniques you learn, the more flexible your processes can become.
- The qualities that contributed to the success of the web as a platform are the qualities that make us successful as web developers: rough consensus, working code developed quickly, velocity, and responsiveness.
- Read more: “Put Your Worst Foot Forward” by Jeffrey Zeldman, “Anatomy of a Design Decision” by Jared Spool, and “How the Web Works” by Jeff Veen.
For more details from the individual talks, Luke Wroblewski’s conference notes are that rare combination of concise and thorough. I’ve linked to them liberally above; here’s the full list: Luke’s An Event Apart notes.
Posted by Matt
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Also posted in Blendercises, Business, Development, Internet
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Tagged aea, aeaboston, an event apart, content strategy, css3, Design, Development, mobile
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kbignell / May 12, 2010, 2:09 pm
Kit Kat’s new campaign takes their ads and turns them into chairs with no tools required. Launched as an experimental ad campaign in New Zealand, the chairs can be assembled in a few minutes by pulling off the poster’s six wooden pieces and slotting them together. The chair posters are being strategically placed in park and public space entrances, encouraging passers-by to “have a break.” Where ever set up, they’ve been disappearing in a matter of minutes; someone even tried to sell one of the chairs on an online auction.

The Kit Kat chairs have been featured on design websites, and other media outlets. While some people are calling the chairs “grown-up version of a cereal-box toy”, I personally love the idea.
kbignell / May 7, 2010, 3:12 pm
A couple days ago Continental Airlines and United announced their merger, becoming the largest carrier.
United was the “cooler” airline of the two, with it’s Saul Bass designed tulip icon and clean typography. They describe themselves as having “a bold, yet simple design, representing the spirit of the United brand.” Continental, on the other hand, last updated their logo in the 1990s with a more refined, formal look. So, how do these two brands come together? You be the judge.
Someone decided it would be best to have both worlds. So, they used the United name and Continental’s look and came up with this.

Personally, I feel that United got the shorter end of this stick. At a glance you don’t even realize that the name as changed because the typography and logo are associated with Continental. It is rumored that this is just a stop gap measure, but we’ll have to wait and see.
kbignell / May 6, 2010, 4:35 pm
Green, sustainability, and recycling are all buzz words we hear in today’s culture. But what’s actually being done? Here are a few awesome stories about how plastic is being used:

Design student Anna Bullus started thinking about recycling gum after walking on her campus’ spotted sidewalks. She realized that gum is simply modified rubber, and should be able to be recycled. After 8 months she perfected the process of turning gum into pellets, and then into a plastic using secret additives. The plastic is now being used to create seat cushions that feel like memory foam, and there are more products to come! Learn more here.
Read More »
kbignell / March 24, 2010, 1:38 pm
At the Architectural Digest Show this past weekend I heard about an App from Benjamin Moore “Color Capture”. This app allows you to take a picture, or use a picture from your library and match a color. (It is similar to the eyedropper tool on Photoshop.) You can see the spectrum of colors that exist within the photo and also save colors you like. Although designed for Interior Designers and Architects, this apps also has a place in the graphic design world. So, next time you see something you like, take and picture and use the app to figure out the colors!

Sarah / February 4, 2010, 1:49 pm
We recently discovered this great online color palette tool that had all of us in design giddy about it. You can create all kinds of palettes for online use, from mono to complementary and beyond. The contrast and saturation levels can be adjusted and previews are available to show you your palette on light and dark page templates. The tool also features an export function which allows you to export your palette to photoshop, HTML/CSS or XML. Additionally, the “Vision Simulation” option lets you preview your palette through the eyes of people with color blindness and other vision impairments, a great feature for assessing accessibility concerns.
Check it out here
Created by Petr Stanicek in the Czech Republic. Thanks Petr!
Heather / October 19, 2009, 12:05 pm
Blenderbox is thrilled to announce this year’s W3 honors — two Gold awards in the Tourism and Homepage categories for Downtown Brooklyn Partnership’s “It’s the Moment” campaign site, and one Gold award in the Beauty and Cosmetics category for the Renée Rouleau Skin Care site!
This awards cycle received
nearly
3,000
entries
from
ad
and interactive
agencies,
in‐house
creative
professionals, web and graphic
designers, and other
web
enthusiasts, and less
than
10%
of
all
entries
were
selected
as
Gold
Winners. We are truly honored to be counted among these highly talented agencies.
“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work” said Linda Day, the executive director of the IAVA. “On behalf of the entire Academy, we congratulate this year’s W3 Award winners as they continue to advance Internet creativity and greatly contribute to the robust and ever-changing online community.”
Tsam / June 19, 2009, 6:38 pm
Or are there striking similarities between odopod’s and big spaceship’s new websites? From the ubiquitous gallery slideshow to the portfolio thumbnails. Or perhaps it’s a case of great minds think alike?
You be the judge.
Heather / May 4, 2009, 2:18 pm
Blenderbox is pleased to announce our most recent SCA wins – two Bronze awards for 7 World Trade Center Events and BackboneNYC, two Silver awards for World Trade Center and the Bedford Cheese Shop, and a Gold medal for the Clinton Presidential Center website!
The Summit Creative Awards were created in an effort to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world, with submissions evaluated based on the strength of their “big idea”, the quality of execution, and their ability to communicate and persuade.
The Summit International Awards organization is dedicated to furthering excellence in the communications industry and has established itself as one of the premier arbiters of of creative and communication excellence.