I Got to Touch a Sloth!

Who would have thought that going to the NSTA Conference in Philly last week would have been so much fun?  Don’t get me wrong, hanging with teachers can pretty much guarantee good times, but, sloths, penguins, millipedes, stick bugs, black widows, tarantulas, etc…Not to mention the ability to build myself out of Lego’s?…I was blown...

The problem with Clients from Hell

Clients from Hell bugs the hell out of me. Take this recent post, for example: Me: “We did some research that indicates that the registration may have run out. Your organization registered and managed the domain name, so I can’t help with this since we have no involvement in managing the domain name.” Client: “[very...

BLENDERBOX NAMED BROOKLYN BREWERY’S 2010 DIGITAL AGENCY OF RECORD

Who would have ever thought that after a few attempts at making your own home/office brew that we could sit down with our team, identify a client that we would LOVE to work with and then WIN them? Brooklyn Brewery, with its headquarters in Williamsburg Brooklyn, has just signed Blenderbox to be their 2010 Digital...

Introducing the Public Shame 2000

We are in the professional services industry and our bottom line is directly tied to accurately estimating and tracking the hours of work that our resources spend on a project. I’m sure I’m not alone in struggling with the perennial problem of getting our team to “enter their time.” We use a home-grown system called...

Founder Jason Jeffries speaks at Brooklyn Business Summit

Earlier this week, Blenderbox CEO and Co-Founder Jason Jeffries presented at the Brooklyn Business Summit on the importance of good customer relations. Created by the Brooklyn Business Center, the Brooklyn Business Summit is dedicated to providing a “progressive venue and agenda for small business owners and entrepreneurs looking to become small business owners”. After building...

Archaeopteryx

http://www.infoq.com/presentations/archaeopteryx-bowkett read more Giles Bowkett's presentation from the RubyFringe conference has been getting a lot of attention lately, with good reason. InfoQ calls it a “highly politicized call to action in a career-defining presentation that is raucously hilarious yet unnerving in its practicality”. The initial demo of Archaeopteryx, in which Giles DJs using nothing but...

Why you should test your ad campaigns

I came across a great metaphor describing why multivariate testing of ad campaign landing pages (with a tool such as Google Website Optimizer) makes for a much more effective use of the money in an advertising budget. The traditional way to do this is as follows: Agree campaign budget Build and sign off creatives (PPC...

Jason Jeffries, Blenderbox CEO, speaks about web marketing and social media

Jason Jeffries, Blenderbox CEO, was a featured panelist discussing web marketing and social media for a Small Business Networking Event sponsored by the Alliance for Downtown New York. The Panel was moderated by Peter Shankman, and also featured Robert Hordt, Managing Editor of Crain’s New York Business and Charlotte Eichna, Executive Editor of Our Town...

The "tight collaboration" that created TimesPeople

Khoi Vinh on getting good ideas out faster by collaborating closely: TimesPeople is the result of a tight collaboration between a small team of our technologists and designers and, for a new feature on our site, they managed to launch it in something like record time. It was actually a lot of fun bringing it...

The CMS Myth

This looks like a good one to add to your RSS reader. The CMS Myth strongly believes in the power of web CMS to be a key enabler for achieving online success. We recommend and deliver web CMS systems every day. Done right, a web CMS can be the nucleus of your web strategy and...