Useful regular expressions in Google Analytics

Google Analytics support for regular expressions has come in handy a few times when I've needed to aggregate data from a few specific segments. To use regular expressions, scroll to the bottom of the report, where there is a dropdown menu and an input field that allows you to filter the data. Without further ado:...

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Why you should test your ad campaigns

I came across a great metaphor describing why multivariate testing of ad campaign landing pages (with a tool such as Google Website Optimizer) makes for a much more effective use of the money in an advertising budget. The traditional way to do this is as follows: Agree campaign budget Build and sign off creatives (PPC...

A brief overview of website optimization

Courtesy of the Google Analytics blog, an introduction to website optimization and how (and when) you should use it on your site. In summary, here's how to optimize a poorly performing page on your website: Find your high value landing pages What pages on your site have high entrances and high bounce rates? These are...