Kit Kat’s new campaign takes their ads and turns them into chairs with no tools required. Launched as an experimental ad campaign in New Zealand, the chairs can be assembled in a few minutes by pulling off the poster’s six wooden pieces and slotting them together. The chair posters are being strategically placed in park and public space entrances, encouraging passers-by to “have a break.” Where ever set up, they’ve been disappearing in a matter of minutes; someone even tried to sell one of the chairs on an online auction.
The Kit Kat chairs have been featured on design websites, and other media outlets. While some people are calling the chairs “grown-up version of a cereal-box toy”, I personally love the idea.