This may be a refresh for the SEO experts out there, but this came up in conversation today at the office and I thought I'd share my new found knowledge!
When a search engine indexes pages it considers http://blenderbox.com and http://www.blenderbox.com to be two different websites. While the idea of indexing twice sounds good, it is in fact bad for your Search Engine Optimization!
The popularity of your link is split between the two URLS, decreasing the value of each link and subsequently your site content.
The good news is there is a simple solution.
Create a 301 redirect on the site without the 'www.' to make the site permanently redirect to your 'www.' domain, combining your link popularity to represent the true value – and in the end improve your search result rankings!
If you found this tip helpful, please share the knowledge :-)