Launched: the New + Improved Backbone NYC

Earlier this week, on behalf of longtime client Backbone NYC, Blenderbox launched the newly-redesigned backbonenyc.com.

Back in 2005, Blenderbox created a compelling Flash-based website to showcase Backbone's high-quality retouching and pre-press capabilities.  In the intervening years, Backbone's already robust portfolio grew by leaps and bounds, eventually outgrowing their portfolio section.

With the 2008 redesign, Blenderbox used updated Flash technology to bring Backbone's portfolio front-and-center, revamping the organization and navigation scheme to allow easier access to their work.

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