This blog post has some thought-provoking (but unfavorable) commentary about the design process behind the laptop and links to more favorable reviews of the device itself. For example, this one from the BBC which claims “the children [in a Nigerian pilot study] – most of whom had never seen a computer before March – have clearly embraced the green and white machines.”
By now, you’ve probably read about Knol, Google’s attempt to create a database of high quality user-generated content similar to Wikipedia. Community and collaborative systems fail if users see no incentive to contribute, which is why Knol is so interesting. Google obviously thought hard about this and came up with two key incentives to people to contribute that Wikipedia does not offer:
Google will clearly highlight the author of the article
Google shares ad revenues with the author of a knol
Check out the screenshot of a knol entry on insomnia. Incentives for use are one of the most important things to consider when building a collaborative application. It will be interesting to see whether Google hit the sweet spot.
7 minute overview of how to get actionable metrics for non-ecommerce sites. In other words, how do you measure success when you don’t sell anything?
Summary:
Look at distributions, not averages. Averages lie.
Three pieces of data are particularly valuable on non-ecommerce websites: time spent on site, visitor recency (when was the last time a visitor visited the site), and depth of visit (how many pages did the visitor consume?)
Focus on the distributions of data for all three of these metrics. Averages lie.